Skip to main content

The Best Brands are Built in Better Spaces - As featured on Inc Magazine

When you want the DNA of your company infused throughout your office space, there's no better way than through branding. Your brand is the visual manifestation of your purpose, what you stand for, and the mission you have to serve your clients. But it's not just about logos and colors. There's a more powerful element that invokes a feeling in whomever enters the front doors, a feeling that settles inside clients and employees alike.

The environment in which people work plays a huge role in inspiring creativity and increasing job satisfaction, as well as attracting top talent. Because of this, branding in workplace design has not only an aesthetic function, but is an effective tool for HR departments that can improve the bottom line. 

Office Atmosphere

You want the atmosphere of your office to say what your business is about.

Are you conveying a sense of sustainability? Then green space and biophilic design will create the right atmosphere. are you a team of creatives who will bring ideas to life through graphics, music or inspiring art.

Are you a team of creatives who will bring ideas to life through graphics, music, or inspiring art? Then the visuals of your space need to take away the breath of all who come through your doors. Incorporated logo design elements are great, but in an environment meant to inspire, it's all sweeping lines and soft curves, the flow of imagination, and where you allow yourself to be swept off to. When your people are gifted at thinking outside the box, boxing them in is the last thing you want to your office design to say to the people working there. 

Is your mission to protect your clients in some way? Then you want to convey strength, honor, and purpose in your design. If you're more of a corporate culture where your strength of character and professionalism is integral to your business, you want clean, modern lines and understated hues. A financial planning company or engineering firm won't inspire much trust in clients if their office space is full of loud colors, whimsical design, and a ping pong table.

Office Colors

Speaking of color, modern offices bearing company colors can give inspiration to the business from many perspectives. Don't limit them to the walls or artwork, either.

If your company logo is bright but you want a sleekly designed modern office, give smaller pops of color throughout a more neutral palette, such as on decorative pillows on couches or colored furniture panels and upholstery that compliment a more muted color scheme.

Keep in mind that an abundance of bold colors might be pleasing for visitors but can become overwhelming for employees who spend a major portion of their time in the office.

Color is an enormous element of the design's overall feeling, so if you're all about saving the environment or you direct a green business with sustainable practices, the colors of nature can evoke a calm yet fierce spiritedness from our plant's green spaces. The steadfastness with wonderful, rich colors and textures.

Office Textures

A logo of your company's brand is another good place to start, but that doesn't have to be the only way to impart branding. Soft textures lend a greater sense of well-being, so for a medical practice, it could be just the soothing element you want to impart to patients and relatives.

A big, wall-to-wall 3D logo could shout your business's brand to all and sundry, but a mural, glass etching, or sculpture might have a greater, and more understated, impact if your industry is more about class than enthusiasm.

Plan Your Office Space

The ratio of private offices to open area depends on what kind of organization your company is. More teamwork requires a larger number of brainstorming locations, whereas a more confidential type of work, such as legal or medical consultations or financial investing, could require privacy to give clients a sense of security with their personal information.

The furniture will follow the kind of branding you're going for. Smaller groupings of chairs and screens or individual rooms give privacy a nod, where more open and lounging spaces provide agility for creativity and collaboration. This creates an immersive experience for everyone who enters the office, and instills a sense of the company's purpose without ever having to say a word.

Your brand is critical to your company's identity, and incorporating it into your office design in unique and well-considered ways breathes life into the identity of your business, giving workers a sense of connection with the company philosophy and culture. Much like sports fans wear the jersey of their hometown team or Alma Mater, corporate branding in the office rallies your employees around your business and gives them a team spirit that can't be matched any other way.


Popular posts from this blog

Home Office Happiness

Where my Homies at??!!! My work from Homies that is. We can help! What a great way to start the week, having a client share pics of their new home office provided and installed by Interscape Commercial Environments. When Bryon Kamay of the Knights of Columbus contacted us for a new home office, we were anxious to assist.  Since Covid hit, Mr. Kamay has worked nearly 100% remotely.  As he puts it, “I have been bouncing around the house, attempting to work in every nook and cranny there is, all while dodging two distant learning boys and a wife with a home photography business. I spend most of the day on audio and video calls with colleagues and partners around the country in space not conducive to doing so. My environment was not allowing me to do my job efficiently and it was taking it’s toll on my overall wellbeing.” Kamay’s requirements for his home office were having a dedicated office space, great acoustical isolation, proper ergonomics and a great value.  Challenge accepted! We id

Creating Privacy Within the Workplace

As employees return to the physical workplace, it is almost certain that there will be more demand for privacy. What will the "post-COVID workplace" look like? The  workplace will feature more barriers, space and sanitation to protect employees as we transition into our new normal. Every business will set their own privacy standards and each employee will have their own set of boundaries. With these important measures, know that Interscape is here to help you with innovative and unique solutions to establish a safer workplace. Demountable Walls Demountable, glass walls can be customized and installed in any office space to create instant divisional privacy. Teknion offers a large selection of architectural walls with various options. The glass exterior will keep the area open while utilizing natural light and providing a soundproof space. Phone Booth Phone booths were introduced to the market prior to COVID-19 because they are one of the most effective ways to create instan

Setting Up an Efficient Home Office

Whether you are a remote employee or working from home temporarily because of the coronavirus pandemic, here are a few essentials to stay comfortable and productive and keeping the importance of ergonomics in mind! Sitting all day is not beneficial for your physical and mental well-being whether you are working from home or in the office. Working from your couch or in bed may seem convenient or more comfortable but in the long run, it puts you in the wrong mental state and will negatively impact productivity. There are a lot of options for height-adjustable desking that allows you to sit/stand throughout the day and Teknion has various options like the Emote, hiSpace or the Navigate. Seating is just as important as your desking for an efficient home office so take the time to select and invest in a comfortable chair; ergonomics and comfort count when it comes to sitting. We have endless options: Contessa, Sabrina and the Projek office chairs and for a quick, cost-effective opt